Perception is everything! An agenda for the parity of value added by marketing

Fantastic talk from one of the most thought-provoking speakers on the TED circuit, Rory Sutherland.

A beautifully constructed argument for the importance of changing the context in which we see and sell just about everything! An agenda for the parity, at least (if not superior), value added by marketing and how it can actually make us happier, not more dissatisfied.

“The circumstances of our lives actually matter less to our happiness than the sense of control we feel over our lives.” (Rory Sutherland)

http://www.ted.com/talks/rory_sutherland_perspective_is_everything.html