Skip to content

Perception is everything! An agenda for the parity of value added by marketing

2012, May 8

Fantastic talk from one of the most thought-provoking speakers on the TED circuit, Rory Sutherland.

A beautifully constructed argument for the importance of changing the context in which we see and sell just about everything! An agenda for the parity, at least (if not superior), value added by marketing and how it can actually make us happier, not more dissatisfied.

“The circumstances of our lives actually matter less to our happiness than the sense of control we feel over our lives.” (Rory Sutherland)

http://www.ted.com/talks/rory_sutherland_perspective_is_everything.html

From → Business etc.

Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: